Sarah Michelle Gellar launches "Yes to the Mess" campaign for Swiffer

NYC 2-3-16: Sarah Michelle Gellar launches "Yes to the Mess" campaign for Swiffer at Maman Bakery in Tribeca. Swimmer and actress Gellar are encouraging parents to say "Yes to the Mess" and embrace life's little messes, in an effort to help foster children's creativity and independence. All photos © Derek Storm